The WeChange.AI Mission, Values & principles
We want to create a future where the benefits of technology are accessible to all
“We believe technology should benefit all, but we also know those benefits look different for each person. That’s why we meet people where they are on their change journey, helping them build confidence, unlock insights, and drive meaningful progress, on their terms. We’ve been customers too, so we understand the challenges of change. That’s why we work with our community to co-create inclusive, accessible solutions that reflect real human needs and deliver lasting impact.”
Andrew Boxall – founder and CEO
The WeChange.AI Core Values:
Core Values
- Human First – We put people at the heart of everything we do. Technology should serve people, not the other way around.
- Innovation – Harnessing the power of technology and AI to shape a better world.
- Equality – Embracing diverse perspectives to drive better solutions.
- Integrity – Operating with transparency, honesty, accountability and high ethical standards.
- Empowerment – Enabling clients and employees to reach their full potential.

Company Principles
- Insights – We use data-driven decision-making to deliver actionable outcomes.
- Social Responsibility – We are committed to ethical AI, sustainability, and community impact.
- Collaboration – We create a culture where people work together to solve complex challenges.
- Partnership Approach – Change is implemented collaboratively rather than imposed. We begin by listening, then provide guidance to support capability without fostering dependency.
- Accessible and Clear by Design – We prioritise accessibility and work to ensure our staff and customers are aware of and have access to the tools they need to create and access inclusive digital content.
- Evidence-Based and Insight-Driven – We ground our work in data, research and real-world experience. We turn insight into momentum and share what we learn to help build a better, more informed world.
- We Believe in the Power of Research, Sharing and Communities – We’re committed to learning out loud. We share knowledge, collaborate and grow stronger together.
- Clarity Over Complexity – We simplify the complex — in our tools, our language and our thinking — so people can act with confidence, purpose and true understanding.
- Always Evolving – We work to a model of continuous service improvement — practising what we preach and improving every step of the way.
- Fairness and Equity – We design for inclusion, not assumption. Our data and AI services are explainable, our insights are contextual and our outcomes are equitable.
At the core of our mission is a commitment to transforming data into powerful insights, embracing social responsibility, and fostering a spirit of collaboration. We believe in inclusivity, empowering everyone with tools to create impactful digital content. Guided by ethical AI and sustainability, we aim for social impact and fairness. Through continuous learning and sharing, we simplify complexities and drive positive change. Our dedication to clarity, equity, and integrity ensures we stay true to our values, making a meaningful difference together.